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February 11, 2011

My logo/theme proposal for the exhibition. A simple idea of “a new_____” where the blank is so many things in this show: the MFA itself, the space, our individual thesis topics, and the show, of course.

The beginnings of an identity that can be bold but minimal. Very happy with the logo: simple, direct, fun but confident.

The “new” theme allows every individual thesis topic to be linked to the main show — by something as simple as a subtitle, as you can see in the mock-up for how each persons individual text intro might look like:

Poster mock-up.


We discussed this as a group today and it seems like at least my logo (and maybe the subtitling idea?) are going to be used; the frames around the text seems like it’s going to get hammered out–more flexibility a la Daniel or Rebecca will likely get introduced. I’m on signage with Rebecca + Daniel, a great team, so I’m pretty excited to work further on this.

2 Comments leave one →
  1. dcwdesign permalink
    February 12, 2011 10:01 pm

    Our signage group will dominate! I’m so happy I’m with you and Rebecca 4 real!

  2. Betsy permalink*
    February 12, 2011 10:03 pm

    Hey, remember that one time me and Rebecca had an aneurism while trying to make sure we got the group we wanted?

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